eHealth, Inc. (NASDAQ: EHTH), parent company of eHealthInsurance, has launched an educational initiative designed to help consumers and HR professionals make informed decisions about COBRA coverage and COBRA alternatives.

As the open enrollment period begins, business leaders are confirming the growing adoption by employers of Health Savings Accounts predicted earlier this year.

As options for consumer directed healthcare grow, companies and individuals are increasingly turning to agent/brokers for advice and suggestions.

Growing need for information, education in CDH space spurs new resources.

Tax advantages, lower premiums, other benefits are available but time is growing short.

AHIP reports growth, acceptance as healthcare insurers offer better HSA plans.